Brand Manager in Springdale, AR at Tyson Foods

Date Posted: 6/11/2018

Career Snapshot

Career Description


The Brand Manager is responsible for management of the business activities for the brand and has total responsibility to manage budget and P&L to meet company objectives for Annual Operating Plan and Long Range Planning process. This role develops long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives. The role also directs the activities ofadvertising agencies.

  • Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals
  • Manage budget and MAP spending for assigned product responsibility
  • Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished - recommends and implements corrective actions
  • Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus
  • Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence
  • Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers
  • Develop brand strategies that create consumer, customer, shopper engagement and loyalty
  • Manage the development and introduction of new products in cooperation with New Business Development group and R &D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value
  • Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented
  • Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures
  • EDUCATION: An MBA or equivalent education/experience is required.
  • EXPERIENCE: Minimum of 3 years CPG brand management experience.
  • SPECIAL SKILLS (if applicable): Demonstrated knowledge and understanding of marketing and finance; Demonstrated strength in strategic thinking with a consumer lens is required; Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines; Strong analytical skills a must; Excellent verbal and written communication skills.
  • SUPERVISORY: Typically manages at least one direct report.
  • TRAVEL: 6-10 trips per year