Digital Commerce Marketing Manager in Chicago, IL at Tyson Foods

Date Posted: 6/22/2018

Career Snapshot

Career Description

This leadership position is responsible for helping to create Tyson's digital commerce strategy, building new digital capabilities, and leading the partnership with new "digital commerce" platforms and technologies. Working with the existing Brand Marketing, Shopper Marketing, Tyson customer account leads, and the Tyson eCommerce team, this individual will help create the strategy, budgets and plans for execution on digital commerce platforms. This will include coordination of existing spending across the company on platforms like Instacart, to identifying new platforms and capabilities that would drive Tyson's eCommerce and "digitally influenced" sales.

Additionally, this role will lead the development of new partnerships and projects utilizing new technologies like "voice" and "smart home." Importantly, the person in this role will not only shape the digital commerce strategies, but will also help lead the execution of those strategies. This is a highly strategic and developmental role managing a complex business model that will require a high level of collaboration and "trailblazing" to be successful.

Professionally represent Tyson Foods to customer while upholding the company's core values and represent the commitment to 5C's into everyday actions (Caring, Candor, Creativity, Collaboration, and Commitment).

Drives profitable volume growth by collaborating with key stakeholders to develop digital marketing strategies and plans.

Responsible for leading the execution of the plans on some of the platforms that don't have a clear "owner" today. This role will also lead the execution of the "new capability" projects (i.e. Voice) as they get defined.

Must be comfortable with the use of analytics, syndicated, category, shopper, and shipment data. The Digital Commerce Marketing is challenged by having less data than available in "traditional" media to assess results. An important component of this role will be to make choices based on limited data - as well as work with platforms/partners to find new ways to measure results.

Work cross functionally with internal HQ personnel to coordinate Digital & eCommerce plans/ spending across Brand Marketing, SS&P, Shopper Marketing, and the Tyson customer teams.
Will drive the establishment of strategies and budgets to deliver against Tyson's business objectives.

Developing and executing Digital Marketing strategies and annual plans for each of the focus retailer sites and digital platforms.

Leveraging Tyson's Shopper Insights team to provide insights-based rationale for plans Prioritize partners - as well as continue to monitor the market for emerging opportunities to drive the Tyson portfolio via digital engagement.

Maintain a high level of product knowledge, sales skills, presentation skills, and time management.

Qualifications & Education:
Education: Bachelors required; MBA preferred

Experience: Minimum of 5 years total CPG industry experience (eCommerce or traditional). 2 years of Digital Marketing or eCommerce experience preferred. Food & Beverage experience strongly preferred.

Computer Skills: Standard computer skills (i.e., PowerPoint, excel, word, etc.)

Communication Skills: Highly collaborative - with an ability to lead through influence

Special Skills: MUST be a self-starter and intellectually curious. Comfortable with some ambiguity - as this is a new role. Digital marketing experience, strong financial acumen, and ability to turn insights into strategies and marketing plans.
Travel: 9-12 domestic trips annually

Job Requirements