Shopper Marketing Manager in Chicago, IL at Tyson Foods

Date Posted: 5/7/2018

Career Snapshot

Career Description

SUMMARY:
Tyson Foods is raising the world’s expectation on how much good food can do. The Shopper Marketing Team is excited for the growth that is occurring within the company and on Team! The primary responsibility for this position is to develop and execute shopper marketing strategies and plans for Tyson's portfolio of brands at strategic retailers within Grocery.

Specific duties include: Developing and executing strategic and tactical annual plans for each of the assigned retailers. Conducting annual planning workshops with Tyson sales teams for assigned retailers. Improving marketing Return on Investment vs. prior periods. Managing and maintaining annual budgets. Securing alignment to and approval of plans among the following audiences: Tyson Sales teams, Tyson Brand teams and retailer Marketing and Merchandising teams. Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans. Conducting Strategic Business Analyses and identifying Key Business Drivers. Developing and executing launch plans for Tyson innovation brands. Agency management. Manage personal Travel and Expense budget.

The successful will: Demonstrate ability to work as part of a team. Provide situational leadership and support where appropriate. Ensure projects are completed with quality and are on-time and at or below budget. Demonstrate ability to perform at a high capacity to deliver against a significant volume of work and quick turn-around on unanticipated customer-generated requests. Have the ability to resolve conflicts in a productive fashion.

REQUIREMENTS:
Education: BS in marketing or another business-related field preferred.

Experience: 5+ years' experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have past experience working with advertising agencies and some experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.

Special Skills: Strong project management, trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for those customers in your assigned region(s).

Supervisory: This position will manage a dedicated agency team and must be able to motivate, delegate, manage and empower this agency team.

Travel: 5-8 domestic trips annually.

Job Requirements

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